Advantages and disadvantages - Should your Website have SSL
One benefit of SSL encryption is that your website data will be safe from third-party hacking or interception. The connections to and from from the web browser to the server will remain intact.
There are also a number of other benefits that make it compelling to invest in SSL certificates.
Ensures Data Integrity
A host of other retailers have been victims of hacking in the past. They lost valuable customer information and even payment records because their websites lacked HTTPS protection. SSL certificates can facilitate data integrity for online retailers. It ensures that the data stored in online servers are always intact and protected from external threats.
Boosts SEO ranking
Google says that HTTPS is used as a search engine ranking signal. The search engine believes that this is necessary to cultivate a web culture where the data security of users is protected by all means. In the coming months, Google will flag websites without HTTPS as ‘not safe’.
So if your website is HTTPS enabled, then you will be given preference over websites which are not secure.
Establishes identity
Extended Validation (EV) SSL certificates establish the legal ownership of a website. They give visitors the assurance that the website they are visiting is indeed owned by the said organization.
The Cons - Reasons why you may not want SSL certificate
They cost money
Let’s face the hard truth. Nothing good ever comes free of cost. SSL encryption which can guard your website from data security threats obviously costs a bit of money. However, considering the benefits like SEO ranking, security, and customer trust it delivers, this cost should not be a cause for concern.
Technical complications
Although the SSL configuration is fairly simple for a techie it can sometimes be complex for others. Especially in the case of multi-domain SSL certificates, there is a high chance of error which will potentially scare away visitors. Applying the HTTPS tag across all web pages is not easy and requires expertise.
Friday, November 23, 2018
