Why not create your own website?  The web currently abounds with many promises of easy build websites that cost only a few pounds a week. But how good are these sites? Web design is a specialist business like marketing and graphic design and is quite possibly the most important piece of advertising that you will ever do. Not only is your site seen by most of your prospective customers. It is also the mainstay of your reputation with your whole business organisation and is particularly important to your existing clients as this is their first port of call to gather information on your business.

Just think how many times you have looked online to find details of a Company, a phone number or product details for example. But you don’t just pick up this information you also gain a lasting impression of the professionalism of the Company. This is how important your website is. It influences your potential customers, your existing customers, in fact your whole business organisation. Never make the mistake of underestimating the importance of your site. The last thing you want is to put off that big customer who could transform your business. That is how crucial it is to be sure that not only does your website look professional but it must also present information in a way that makes it easily accessible.

Go onto any page on Google and look at a selection of sites. What do you see? Poor presentation, out of date information & poor photographs. Would you buy something important to you from any of these sites? So do you still want to build your own website for a few pounds a week? Certainly the technology that we have today makes this easy to do, but where does the design come from? If you use a template design it won’t match your existing stationery. Design represents the essence of your company. If a prospective customer sees poor design they will assume correctly or incorrectly that this represents the standards that can’t be seen within the Company. If you already have art work from a graphic designer and professional pictures, do you really want to mix them up with a template design? It won’t look quite right, it never does. Give them to a professional web designer and let them create the vision of professionalism that best represents your company and that you are proud for your clients to see.

The only way online web building will be successful is if the hosting company is prepared to assist and at times build for clients when they are developing their sites. Unfortunately the budget of a few pounds a week does not support any web design work or involvement from the companies’ expensive web designers. Therefore as with many things in life you get what you pay for.